Dear Sirs,

I was just looking at some of the Toronto area photos on your site, starting with the Etobicoke 2003 roll. What I saw when the first page of thumbnails opened was not Etobicoke at all, but Vaughan, so I started to look more closely at the full set.

Shots 101 to 81 and 45 to 27 are of Vaughan. Shots 74 to 65 are Mississauga. Shots 59-53 are only Etobicoke in the background - the foreground of Weston was mostly in the former City of York. Shots 64 to 60 and 21 to 1 actually are Etobicoke (although the foreground of shot 1 is Mississauga).

I didn't bring up every picture in larger scale, but of the several I did, I found some of the more detailed captions also incorrect:

#61 focuses on Islington Ave., not Royal York Rd.
#74 focuses on Lakeshore Rd. Winston Churchill, listed first, is barely visible in the upper left corner of the photo.
#59 is the worst. This isn't Weston Rd. at all, but Dundas St. W. at its intersection with Scarlett Rd. at the middle of the photo.

Following that a quick look at the first thumbnail page of your Mississauga roll showed me some photos of Etobicoke.

I think you've got great photos, but maybe not terrific organization. I have worked for years as a cartographer mapping all across Canada and somewhat in the United States, and have become pretty expert at recognizing locations from the air.

I believe that you will sell more airphotos if you make them easier to find by organizing them logically. For example, people looking for an airphoto of their factory or store in the burgeoning industrial/commerical area of Vaughan, north of Toronto, will not think to look for photos in the Etobicoke roll, as the name Etobicoke is not associated with Vaughan at all.

Here are a few more pointers from outside of my own neck of the woods:

Westmount #002 in Quebec, has no actual part of Westmount shown in the photo. The foreground left is Place Saint-Henri, behind that is an area of Montreal called Pointe-Saint-Charles, now part of Sud-Ouest borough. To the right of Autoroute 20 (better calling it that in Quebec than Hwy 20) is Verdun. 20 at this point is actually both Autoroutes 15 and 20.

Likewise, Westmount #001, has no Westmount in it either. The featured interchange of Autoroutes 20 and 15, and 720 which goes off to the left, is known locally as the Turcot interchange.

Your organization and captions in the west seem to be much better, but for example on Edmonton Southwest 2001 #059, your deatiled caption says "Flight Date 24 September 2001 | Roll/Negative #03/37 | Photo Compact Disk #  Calgary Trail, View Northwest, Extreme South of Edmonton, Ring Rd", but in fact the view is directly North, and the Ring Road is not even under construction at that point, although the Calgary Trail was being detoured at the future interchange for its eventual connection.

I'm being very picky, but I think that with greater accuracy in labelling you will sell more.

If you are interested in my services looking over your photos (you need help in the east!), please contact me.

Sincerely,

Craig White